#MICROSOFT OFFICE LOGO FONT SOFTWARE#
#MICROSOFT OFFICE LOGO FONT WINDOWS 8#
#MICROSOFT OFFICE LOGO FONT SERIES#

#MICROSOFT OFFICE LOGO FONT WINDOWS 8#

Microsoft Windows 8 represents a dramatic change from previous Windows versions. These are the most common typefaces in the database, but there are many more.

Haas Inserat-Grotesk / Neue Aurora VIII (49).

The above content has not been officially sponsored by Microsoft Corporation. This is visually reflected in a branding strategy built around the company’s willingness to embrace change and stick to what works when a winning formula is created.įine Print Art is an educational independent research publication. Conclusionįrom its origins as a cutting edge tool for developers, to widespread use as a household name, Microsoft has come a long way in its evolution.

#MICROSOFT OFFICE LOGO FONT SOFTWARE#

Not only is this font used for all marketing and design materials but within the operating system and software for both desktop and mobile platforms.

This is also the first time that Microsoft uses its own typeface, Segoe UI, created by designer Steve Matteson. Most notable here is the use of colors in the famous four-box icon, which represented the success of Windows along with its color-coded suite of Office applications - red for Powerpoint, green for Excel, blue for Word and yellow for Outlook. The logo takes its inspiration from our product design principles while drawing upon the heritage of our brand value, fonts and colors.” “The brand should evolve to visually accentuate this new beginning, as the company prepares for the launch of its new products. Rather than hire a firm or tap in-house designers, this logo was the result of a collective brainstorming amongst many employees. On Auga much anticipated new brand was launched. It would become Microsoft’s most widespread and enduring brand, enjoying a 25-year run whose only updates included the addition of several taglines in 20. Due to the triangular sliver carved from its side, employees would affectionately dub this as the “Pac Man Logo”. The use of a much bolder, title-cased wordmark represented the most notable departure from previous logos. The new logo, in Helvetica italic typeface, has a slash between the “o” and “s” to emphasize the “soft” part of the name and convey motion and speed.” “The former logo (the ‘Blibbet’) was more in keeping with how we saw our company five years ago. In his own words, Scott sheds some light on his inspiration: In-house designer Scott Baker is tasked with an ambitious rebranding effort to represent a new era in computing and a rapid shift in the company’s goals and vision. The 80s are drawing to a close and Windows has become a global force. According to lead engineer Larry Osterman, there was even a Blibbet Burger which was served on Microsoft’s campus, along with a campaign spearheaded by employee (and current CTO) Dave Norris to “Save the Blibbet” when a new logo was proposed in 1987.ĭespite its popularity and brand loyalty amongst insiders, the blibbet would become a small, yet quaint footnote in the company’s branding history. The blibbet would also serve as a standalone logo, used as a watermark on company stationery and becoming a cult phenomenon among employees and alumni. This logo would become the face of Microsoft’s flagship Windows operating system.

#MICROSOFT OFFICE LOGO FONT SERIES#

The letter “O” is carved from a series of parallel lines - an icon which is nicknamed the “blibbet” by employees. Seeking a more modern image suitable for mass consumption, the wordmark is distilled into a solid, geometric sans-serif font. From this point onward, Microsoft would use more classic typography. While many people did approve the new look, this logo would last for only 2 years. With it sharp edges, diagonal lines and exaggerated stems on the letters M, R and F, one could be forgiven for believing that the company was making heavy metal records as opposed to software. In an effort to remain visually relevant and appeal to this emerging market, a brand new logo with a decidedly bold look is created. It’s a new decade and Microsoft has formed a lucrative partnership with IBM, becoming increasingly popular among a new generation of computer hobbyists and programmers. Concentric lines and rounded edges form an all caps wordmark influenced by a disco aesthetic - timely for its era but ultimately destined for change. The partners would use a programming language to generate their first corporate logo. The company’s first logo was created by none other than Bill Gates and cofounder Paul Allen. As creators of the ubiquitous Windows operating system and its suite of Office applications, the company has formed a consistent and critical part of how people manage their content and run their businesses, leading to exponential success and a striking evolution of their brand. Since 1975, Microsoft has built itself into the most prolific software company in the world.

Microsoft office logo font